SOTHEBY'S WINE
BRAND EXPLORATION


Sotheby's Fine Art Auctioneers combines retail and auction wine businesses under the Sotheby's Wine name.

I was asked to present an exploration of a rebrand,
in an attempt to freshen up the more traditional feeling
of the current branding.



This brand exploration utilizes found imagery, used internally
for the sole purpose of visualizing the proposed brand .












SOTHEBY'S DIAMONDS
BRAND EXPLORATION


Sotheby's Diamonds is their Fine Jewelry division. I was asked to explore a brand refresh and create a presentation featuring potential palettes, photography and logo treatments as well as rendered packaging concepts.



This brand exploration utilizes found imagery, used internally
for the sole purpose of visualizing the proposed brand .












SOTHEBY'S ON 2
BRAND EXPLORATION


Sotheby's on 2 or "S2" as it is referred to, is Sotheby's private sales division with gallery spaces dotting the globe. The concept I received at the outset of this project was one of a feeling of exclusivity and privacy. Unlike a typical gallery space, the view from outside would be mostly or completely obstructed in order to pique the curiosity of passersby.

Using Format