Ruby Ribbon is a fast-growing Fashion and Shapewear brand, selling products for every woman via home parties. In 2012, I was approached create the Ruby Ribbon logo and visual branding kit, using supplied target market information and a study of comparative brands.

In 2013, I joined Ruby Ribbon as Creative Director. Hands-on role included direction of concept and design, direction of photography, consistency of design throughout all marketing vehicles, hands-on design of marketing materials, and overseeing freelance designers. Directing on photo shoots: working with photographers, directing model on brand feel and posing, working with retouchers, make-up artists & stylists.

View Ruby Ribbon Brand Development Here

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