THREE J NYC IDENTITY


Three J NYC is a high-quality sleepwear apparel brand available in finer boutiques and department stores.


In 2010, I was approached by Three J while in the first stages of building their company to create visual branding as well as help with product development, including patterns for product, and technical drawings for their factories. The logo was created in conjunction with the introductory line of prints for product, therefore palette for marketing is closely integrated with the product at this early stage of the brand.



View Three J NYC Marketing Here



BRAND REFRESH


In 2013, I provided a brand refresh. As product line grows and becomes seasonal, the core palette used in marketing is reduced and less integrated with product. The initial logo is still used in appropriate situations as a signatory in combination with this new palette.

Using Format