STELLA & DOT IDENTITY


Stella & Dot is a fun, vibrant social-selling accessories brand. I had provided branding for Stella&Dot's previous identity, Luxe Jewels. I was asked to help with branding their new identity of Stella & Dot.


Deliverables include: logo and signatory, mood boards to review new target market, core brand palette, and pattern development for packaging and other graphics.

This brand exploration utilizes found imagery and artwork, used internally for the sole purpose of identifying brand voice .



After branding, I provided design and concept services on key marketing materials such as catalog, and packaging.


View Stella & Dot Marketing Here








PALETTE REFRESH


A year into the new brand, the core brand palette was extended to include pop colors which complimented the original core palette as well as the growing product line.



After brand refresh, I provided design and concept services on key marketing materials such as catalog, and packaging.



View Stella & Dot Marketing collateral and packaging Here

Using Format