Aéropostale is a mall-based retailer of casual apparel and accessories, with a target market of young women and men aged 14 to 17. In 2008, I created thematic seasonal campaigns for in-store signage and displays, for both Aéropostale, as well as their secondary brand of JimmyZ, which closed its stores in 2009.

Spring Break campaign: illustrated and designed vintage postcards and trunk labels to push Spring break travel theme while featuring different clothing items. Designs were adapted for signage & displays as well as promotional postcards at point of sale.


Jimmy'Z brand focused on surf and skater clothing for the same age group as the Aéropostale customer.

The challenge presented was to create new campaigns without having new photography. Solution provided was in using old photography to create a new aesthetic through photo manipulation and collage work using existing and new illustration.

Using Format